The King of Beers is coming up in a big way to help those affected by Hurricane Florence.
As more than 500,000 people have been left without power — before the hurricane actually made landfall — the beermaker announced it would be contributing to what is expected to be a large recovery effort by donating 300,000 cans of water. While the storm diminished considerably from earlier reports and made landfall as a Category 1, it will continue to batter the North Carolina coast well into the weekend.
From Fox News:
A Georgia brewery that churns out Budweiser is shifting gears to send 300,000 cans of clean drinking water to help anticipated victims of Hurricane Florence. The Anheuser-Busch brewery in Cartersville made the switch after the American Red Cross asked if it could to pause beer production in order to can emergency water.
The clean drinking water contribution continues a streak of Anheuser-Busch to aid hurricane victims in the recovery effort:
Anheuser-Busch has donated 79 million cans of emergency water to areas in times of natural disasters over the last 30 years. The Cartersville facility, which also has made the change before during natural disasters, according to WXIA, will send a six-pack of truckloads to communities in North Carolina and South Carolina, a representative for Anheuser-Busch confirmed to Fox News.
“Anheuser-Busch today delivered on its promise to expand disaster relief capabilities, bringing its brewery in Fort Collins, CO online to can emergency drinking water,” the company said in a news release. “The expansion will enable the brewer to more quickly distribute clean, safe drinking water to communities from coast to coast during times of need.”
“For the last 30 years, we have been working with the American Red Cross and our wholesaler partners to provide clean, safe drinking water for communities hit by natural disasters,” said Michel Doukeris, CEO of Anheuser-Busch. “Earlier this year, we recognized the employees who help make the program possible in Budweiser’s Super Bowl commercial and made a new commitment to expand our capacity to produce safe, clean drinking water for disaster relief at our Fort Collins Brewery. Today, we are pleased to deliver on that promise, doubling our production capacity to help our fellow Americans in times of need.”
“Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help when disasters strike,” he continued, per the statement.
Anheuser-Busch will also be continuing to partner with the American Red Cross in the recovery effort.
“The American Red Cross and Anheuser-Busch have worked together for over three decades to help provide clean, safe drinking water for communities hit by natural disasters, totaling more than 79 million cans of water to help people in need,” said Cliff Holtz, chief operating officer at the American Red Cross, in the news release. “In addition to Anheuser-Busch’s water contributions, they give annually to the Red Cross in advance of disasters through our Annual Disaster Giving Program, which allows us to immediately prepare for, respond to and help people recover from disasters whenever and wherever. We’re honored to join Anheuser-Busch as we celebrate its employees, the anniversary of the first emergency drinking water production run at the Fort Collins Brewery and Anheuser-Busch’s ongoing commitment to help communities when it’s needed most.”